Privacy Policy

Our Commitment To You

Privacy Policy

At Elite Equestrian Media (the “Company”, “we”, “us”, “our”), the privacy of its users, consumers, clients, service providers, distributors, retailers, suppliers and other individuals (“you”, “your”) is a top priority. We appreciate that you put your trust in us when you provide us with your personal information.

This Privacy Policy (the “Privacy Policy”) sets out the privacy policies and practices for the Company with respect to how the Company collects your personal information. It also describes how the Company uses, maintains, retains, transfers and discloses your personal information. This Privacy Policy applies to information collected from you by the Company via and our social media (collectively, the “Website”) and other places where, or means by which, we may collect personal information. This Privacy Policy also sets out how you can access certain information that the Company may collect about you and explains the choices you have regarding any collection, use, maintenance, retention, transfer and disclosure of such information, and how you may access or correct that information. In this Privacy Policy, “personal information” means any information about an identifiable individual or information that allows an individual to be identified, as defined from time to time in applicable privacy legislation. 

Privacy Policy Consent

Please read this Privacy Policy carefully and in its entirety before using the Services. You, as a visitor and/or user of our website, agree to the following Privacy Policy, and your access and/or use of our website, products, and/or services constitutes your voluntary acceptance to be bound by its terms, whether you have read it or have had the opportunity to read it and have chosen not to. 

BY SUBMITTING PERSONAL INFORMATION TO US, YOU AGREE THAT WE MAY COLLECT, USE, MAINTAIN, RETAIN, TRANSFER AND DISCLOSE SUCH PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent at any time by contacting the Company at the address provided below. If you refuse or withdraw your consent, you acknowledge that we may not be able to provide you, or continue to provide you, with certain services, products or information. You are responsible for ensuring the accuracy of the personal information that you submit to us. Inaccurate information will affect your experience when using the Website and our ability to contact you as described in this Privacy Policy.

Changes to this Privacy Policy 

We may change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. We will treat your continued use of the Website following such change, modification, addition or removal as your acceptance of such revisions. All revisions will be posted on the Website and will apply to any personal information collected on or after the date posted. We will obtain the necessary consents required under applicable privacy laws if we seek to collect, use, maintain, retain, transfer or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.

This Privacy Policy was last updated on October 26, 2023.

Collection of Your Personal Information

When you use our Website, we collect information about which features you’ve used, how you’ve used them and the devices you use to access our Website. The personal information that we may collect may include:

Information you provide to us when you are:
  • Filling out the “Contact Us” Form, you provide us with your name, e-mail address, phone, your profession, and comments. By choosing to provide this information, you consent to our processing of that information;
  • Reviewing any product or service from the Company or from another user of the Website;
  • Participating in our promotions, events or contests and in such instances, we collect the information that you use to register or enter;
  • Requesting for us to communicate with or otherwise process information of other people and in such instances, we collect the information about others that you give us in order to complete your request. If you provide us with personal information of another individual, you represent to us that you have that individual’s consent to allow us to collect, use, maintain, retain, transfer and disclose that personal information in accordance with this Privacy Policy;
  • Requesting information or assistance from the Company. This includes information you may provide when you request additional information about the Company’s products and services or sign up to receive the Company’s e-mail newsletters. The Company may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications; and
  • Using other features, including Interactive Functions (as defined in the Terms and Conditions) of the Website that may be offered from time to time, and may require such information in order to utilize the feature (including but not limited to making a User Submission as defined in the Terms and Conditions).
  • Information others provide to us about you. We will apply this Privacy Policy to any personal information received from third parties, unless we have disclosed otherwise. In addition to the information you provide to us directly, we may receive information about you from other parties, for instance:
  • Other users may provide information about you as they use our products and services. We may also collect information about you from other users if they contact us about you;
  • We may receive personal information about you from our affiliates or service providers. We may supplement the information we collect about you through the Website with records received from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you. For example, websites on which we have placed advertisements, such as Google Ad Network and Facebook Ad Network may tell us which ads about the Company you clicked on.
  • Information collected when you use the Website. When you use our Website, we collect information about which features you’ve used, how you’ve used them and the devices you used to access our Website, for instance, we collect information:
  • About your activity on our Website (for example, date and time you logged in, features you’ve been using, searches, clicks and pages which have been shown to you, referring webpage address, advertising that you click on, etc.) and how you interact with our features (for example, our chat feature, contact us feature, ability to call directly, etc.)
  • About the device(s) you use to access our Website including:
  • hardware and software information such as manufacturer, model, IP address, device identification and type, operating system and identifiers associated with cookies or other technologies that may uniquely identify your device or browser (such as, IMEI/UDID and MAC address);
  • information on your wireless and mobile network connection such as, your service provider and signal strength and information on device sensors (such as accelerometers, gyroscopes and compasses);
  • From the device(s) you use to access our Website including your:
  • address book and contacts saved to your device; and
  • device-specific and application settings and characteristics, application crashes, advertising IDs (such as Google LLC’s AAID and Apple Inc.’s IDFA), browser type, version and language, time zones, etc.; and
  • Other information with your consent such as:
  • your precise geolocation (latitude and longitude) through various means, depending on the service and device you’re using, including GPS, magnetic field sensors, Bluetooth or Wi-Fi connections. The collection of your geolocation may occur in the background even when you aren’t using the Website if the permission you gave us expressly permits such collection;
  • your photos, images and videos (for instance, if you want to send us a photo through the Contact Us feature on the Website); and
  • any other personal information that you choose to include in other communications to the Company.

We may collect personal information even when you are not using the Website. We may combine personal and non-personal information about you collected by us or by our affiliates, retailers, distributors and other third parties with whom we have a relationship, and we may combine this information with information from external sources.

The form of consent may vary depending on the circumstances and type of information disclosed. We will take into account the sensitivity of the personal information and your reasonable expectations when determining the appropriate form of consent.

We will not sell or trade your personal information. We will not transfer your personal information unless we give you advance written notice or need to comply with our legal obligations, resolve disputes, and/or enforce our agreements.

Online Communications

You may voluntarily submit personal information to us for purposes such as asking a question, obtaining information, reviewing or downloading a publication, purchasing a service, reviewing a product or service provided by the Company, subscribing to a newsletter or a mail or e-mail list and participating in contests and surveys.

Depending on how you interact with us, we use your personal information to:
  • Process and fulfill an order, download, subscription, or other transaction;
  • Respond to your requests, inquiries, comments, and concerns;
  • Send marketing emails; remarketing emails and future advertisements.
  • Inform you of and administer promotions, contests, sweepstakes, or surveys;
  • Help us address problems with and improve our Website, Products, and Services;
  • Estimate our audience size and usage patterns, and improve performance and speed of the Services;
  • Protect the security and integrity of our Website; and
  • Contact you for other business reasons, if necessary.

E-mail Communications

We may send you marketing or promotional e-mail communications. In this process, we may collect certain information such as the date and time you first opened our e-mail communications, the number of times you open our e-mail communications, the number of instances you click through our articles and your total click-through activity on the contents of our e-mail communications. We may also combine and store any such information to manage and improve our e-mail communications. If you no longer wish to receive any future marketing or promotional material from us, our promotional e-mail communications will include instructions on how to unsubscribe and inform us of your preferences.



“Cookies” are small text files that are placed on a computer or other device and used to identify the user or device and to collect information when you visit a website. We aim to provide a secure Website and to improve our Website for you, including by remembering your preferences, recognizing you when you visit our Website and personalizing and tailoring ads to your interests.  A cookie contains a unique identification number that identifies your browser, but not necessarily you, to our computers each time you visit the Website. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our Website. We also may link information from cookies with other personal information we hold about you. In addition to the purposes described in our Privacy Policy, we may use such personal information and share it with third parties with whom we have a commercial relationship to measure the use of the Website, to improve the functionality and content of the Website and to simplify your usage of the Website.

We use absolutely necessary cookies, which allow you to move around our website and use its features. We also use performance cookies for future advertising goals and data insights about our customer’s online behavior regarding our site and products. We use Benchmark, Google Analytics, Facebook Pixels, Typeform, Tiktok Pixels, Pinterest Pixels, Facebook Tags, and have the rights to use The Google Marketing Suite in the future if we deem it beneficial for our or any of our products or services.

You can disable cookies through your web browser’s settings, but disabling this function may diminish your experience on our website as some features may not work as intended.

There are different types of cookies including:

  • First-party cookies which are cookies placed on your device directly by us;
  • Third-party cookies which are cookies placed on your device by our affiliates and service providers;
  • Session cookies which only last until you close your browser or exit the Website. We use session cookies for various reasons, including to learn more about your use of our Website during one single session and to help you to use our Website more efficiently; and
  • Persistent cookies which have a longer lifespan and are not automatically deleted when you close your browser or exit the Website. These types of cookies are primarily used to help you quickly sign-in to our Website again and for analytical purposes.

When you use our Website, some or all of the following types of cookies may be set on your device:

  • Essential website cookies: we use such cookies to provide you with the products and services available on our Website and to use the features of our Website;
  • Analytics cookies: we use such cookies to understand how you use our Website and how effective our marketing campaigns are and help us customize and improve our Website for you;
  • Advertising cookies: we use such cookies to make our advertising messages more relevant to you for instance by preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, selecting advertisements that are based on your interests and measuring the number of ads displayed and their performance; and
  • Social networking cookies: we use such cookies to enable you to share pages and content that you find interesting on our Website through third-party social networking Websites and other websites and applications. We may also use these types of cookies for advertising purposes. Depending on your social media account settings, we automatically receive information from the social media Website. To learn more about social media cookies, please refer to your social media Website’s cookie policy and privacy policy.

Unless you specifically inform us (for instance, by sending us correspondence from the Website), we will not know who you are. You can reset your browser either to notify you when you receive a cookie or refuse to accept cookies. If you refuse to accept cookies, you may not be able to use some of the features available on the Website.

We would like to provide you with some information about controlling your cookie settings. Some web browsers allow you to control or reject cookies or to alert you when a cookie is placed on your computer. Please review the specific steps involved for such settings in your particular browser help menu as each browser uses different procedures. You also may be able to reset device identifiers by activating the appropriate setting on your device. The procedure for managing device identifiers is slightly different for each device so please review the specific steps in the help or settings menu of your particular device. With respect to interest-based advertising tools, you may opt out of seeing online interest-based advertising from participating companies by using the following applications: (a) the Digital Advertising Alliance; (b) the Interactive Digital Advertising Alliance; or (c) Appchoices. Please note that opting out does not mean you will not see any advertisements; it only means that you won’t see personalized advertisements from the companies that participate in the opt-out programs. Lastly, if you delete cookies on your device after you opted out, you will need to opt-out again.

Third Party Websites And Services

We may also include links to other websites on the Website or in our e-mail communications. These third-party websites may collect your personal information and they may have different privacy policies and practices than us. We do not assume any responsibility for the privacy practices, policies or actions of the third parties operating these third-party websites. We strongly encourage you to read the privacy policies of these websites to enable you to make an informed decision whether or not to provide your personal information to these websites’ operators.

We share your information with third-party service providers, such as Shopify, Showit, WordPress, GoDaddy, PayPal, Wave, Stripe, Benchmark, Google Analytics, Facebook, Instagram, Pinterest, Facebook Ad Manager, TikTok, Pinterest, Typeform, and other software service providers. This sharing is essential for processing transactions and enhancing our services. Your data is retained as required by law or until you request its deletion or unsubscribe from marketing communications.

Our current third-party service providers include:

  • Showit - Website Design
  • Stripe - Payment processing
  • Paypal - Payment processing
  • Wave Financial - Payment processing and Book keeping 
  • NameCheap – Domain Hosting
  • Benchmark – Email Marketing
  • Facebook – Social Media and Community Engagement
  • Instagram - Social Media and Community Engagement
  • Tiktok - Social Media and Community Engagement
  • Youtube - Social Media and Community Engagement
  • Pinterest – Advertising and Marketing
  • Kartra – Data Tracking, Email, and Customer Relationship Management
  • Google Marketing Suite – Data Analyzation and Marketing Tools
  • Typeform - Sales Funnel

We share information with third-party service providers necessary for processing transactions and improving our services. Your data is retained as long as required by law or until you request its deletion or unsubscribe from marketing communications.

Information Retention

IP Addresses 

An IP address is a unique numeric identifier assigned to devices within a network. When you visit our website, we may record your IP address. We use your IP address for the following purposes:

  • To diagnose issues with our server.
  • To manage and administer our website.
  • To identify you when necessary to enforce compliance with our Privacy Policy and Terms and Conditions.
  • To protect our website, systems, employees, service providers, business partners, affiliates, users, customers, distributors, and others.

Protection of Your Personal Information

We employ physical, technological, and administrative measures to protect your personal information from loss, unauthorized access, modification, unauthorized disclosure, or misuse. However, it's important to note that internet or wireless transmissions are not entirely private or secure, and any messages, content, or information you send through the website may be read or intercepted by others.

Use of Your Personal Information

Once we collect your personal information, we may use it for the following purposes:

  • To provide our products and services, including account administration and billing.
  • To develop, enhance, market, and provide information, products, or services.
  • To conduct contests, sweepstakes, promotions, and distribute newsletters.
  • To ensure a consistent experience across all your devices.
  • To troubleshoot issues, customize your experience, and gather feedback.
  • To establish and conduct commercial relationships.
  • To improve our products and services and develop new ones.
  • To prevent, detect, and combat fraud or other illegal activities.
  • To ensure legal compliance and enforce our Terms and Conditions.
  • For our business purposes, such as business transactions and marketing third-party products and services.

We rely on various legal bases to process your information, including contract performance, legitimate interests, and your consent when required.

Disclosure of Your Personal Information

We do not sell, rent, lease, or commercially exploit your personal information. However, we may disclose it in the following circumstances:

  • When required by law or for legal investigations.
  • To protect our legal interests, including credit checks and potential financial transactions.
  • With your consent.
  • To third-party service providers, organizations, individuals, or governmental authorities, where necessary.

Cross-border Data Transfers

We may transfer your personal information to countries outside of Canada, including the United States. These transfers may involve less stringent privacy laws than those in Canada. We are not responsible for the practices or policies of cloud server providers in other countries.

Control of, Access to, and Correction of Your Personal Information

You may request a copy of the personal information we hold about you. If you believe the information we have is inaccurate, incomplete, or outdated, please contact us to correct. We may require proof of identity for such requests.

Non-Canadian Users

If you are located outside of Canada, please be aware that your information will be used, maintained, retained, transferred, and disclosed in Canada. By using our website, you consent to this processing. Disputes will be adjudicated in the Federal Court of Canada and the courts of the Province of Ontario. If you are a non-Canadian user please contact us if you have any questions regarding your personal information and this privacy policy. 

Changes to this Privacy Policy

We may change this Privacy Policy without notice. Your continued use of our services after changes constitutes acceptance.

Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at